LA based fashion designer Freddie ROJAS spent his entire childhood growing up in the fashion industry absorbing everything he could. His provocative, sexy and detailed designs are the product of years of working and learning everything he could from his families business.This experience taught Freddie that he wanted to be involved in fashion design.
Freddie ROJAS' industry expertise stretches the entire fashion gamut. From designer to buyer and merchandiser to pattern maker, Freddie is trained and highly skilled in all aspects of garment design, production and marketing. Using his fine tuned eye and keeping designs fresh and concepts constant is a natural way for Freddie to maintain his position in the fashion community.
Freddie ROJAS' design philosophy is fresh and creative and his trend forecasting is impeccable. He is among the few designers maintaining a hold on the cutting edge of fashion through both design and retail success. Using his retail background wisely, Freddie provides the market with 4 complete collections a year for both men and women. Each collection is crammed with “must haves” and is available in selected chic boutiques internationally.
All of Freddie’s designs start off with the most cutting edge, imported and domestic fabrics and end with a product that hits the street with a forward approach to sportswear. Year after year the ROJAS line provides the public with the newest in trends with special attention paid to style, fit and the details.
Since both his design and retail career began, ROJAS’ designs have been sought after by the most influential of celebrities and stylists.The ROJAS brand is the first brand bought by Nasty Gal and featured as such in Sophia Amoruso's "Girl Boss" best seller. ROJAS has additionally been featured domestically and internationally in WWD, VOGUE, Harpers Bazaar, Flaunt, LUCKY, Details, The LA Times and countless others. Celebrities including Ariana Grande, Gwen Stefani, .M.IA, Madonna, Justin Timberlake, Enrique Iglesias, Christina Aguilera, Snoop Dog, and Usher are among the many who appreciate Freddie’s take on fashion and what is beyond current.